.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech startups, when familiarized to snagging billions in venture capital yearly, have brought up almost $360 million so far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That decline is because of market saturation, increased regulative pressures, and economical uncertainties.ADWEEK consulted with 5 VCs who remain to acquire adtech providers, even with these challenges, about what they are actually searching for and also what they prevent. Possibly unsurprisingly, these financiers are actually targeting chances in privacy-focused technologies as well as industry-specific places including connected television.